Logo Design, Brand Identity,
Graphic Design & Social Media

Creating high quality and comfortable fitness clothing, with a mission to Give Back.

When Nathan came to us, he had a clear vision for where he wanted to take his new fitness apparel brand but needed a creative partner to bring that vision to life.

Our brief was to take his initial sketches and musings and build out a high-end brand identity with strength and simplicity at its base. Representative of the community-focused foundations of the business, and a true reflection of the Rise Apparel tagline - "Out Of The Ashes".

As a soon-to-be-launched apparel brand, the Identity package we developed needed to work most strongly on clothing and in print (initially). With a view that it was versatile enough to be showcased across lots of different apparel formats and layouts. Expanding into a memorable online and social media presence.

The outcome was a minimalist design, that is stylish and hard-hitting. Incorporating a series of wing icons, a solid colour palette, and powerful imagery. Inspiring brand advocates to turn a new page and overcome life’s hardships, look forwards and work towards the best version of themselves.

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CLIENT: RISE Apparel, Albury VIC

CREATIVE ELEMENTS: Logo design, brand identity development and brand guidelines, graphic design.