Logo Design, Brand Identity
& Packaging

Seeking to refresh and revitalise the branding of a food store and hamper business that had been proudly serving the Mornington Peninsula since 2008, new owners Tristan and Sarah approached Seven Seas Creative.

Beginning with a new name, the Peninsula Gourmet Co brand identity needed to celebrate the rich heritage of the business and its dedication to serving local suppliers and customers in-store. While attracting the attention of a growing clientele-base, in an increasingly crowded marketplace. 

Cementing the store’s position as a destination of choice for the changing community on the Peninsula, day trippers and holidaymakers who visit this beautiful part of the world, and encompassing the professional polish needed to secure the hamper business of individual and corporate clients across Australia as well.

We developed a bold and contemporary brand identity, that encapsulates the unique landscape of the region and incorporates a custom brand pattern.

With a brand rollout that is eye-catching and flexible enough to work in-store, online and lovingly feature in the many hampers sent out to gift recipients across the country.

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CLIENT: Peninsula Gourmet Co. Mornington Peninsula VIC

CREATIVE ELEMENTS: Logo, Brand Identity, Brand Guidelines and Packaging.