Logo Design, Brand Identity
& Social Media

With a focus on providing exceptional professional services in the Real Estate industry, the deliverables for this sophisticated identity project needed to encapsulate both a personal and business brand.

Accomplished in residential and lifestyle properties, business sales, and an experienced and accredited Auctioneer, Michael Phoenix is renowned for his persistence, patience and perseverance, achieving results in a quiet and methodical manner resulting in satisfied vendors and purchasers.

Having successfully launched a prestige estate agency on the Mornington Peninsula, Michael’s latest venture sees him specialising in finding ‘the right buyer for the right property, and the right property for the right buyer’ in some of Australia’s most luxurious residential developments.

The brief was to create a brand identity that is ‘open with plenty of air’ and reflects a certain level of maturity.

With a surname like Phoenix, we could be forgiven for taking the ‘obvious route’. But we do always prefer the road less travelled, and Michael (like all our clients) deserved a greater level of depth than that.

Featuring strong but simple typography, a refined colour palette of navy and white, and design accents that draw upon the scenic coastal communities in which Michael will deliver his services. 

We’re pleased to share the Michael Phoenix and Michael Phoenix Real Estate brands with you.

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CLIENT: Michael Phoenix

CREATIVE ELEMENTS: Logo, Brand Identity, Brand Guidelines and Social Media Branding Package.